Business Development is one of our specialities! We will evaluate the effectiveness of your entire business development business processes and how each step in the entire value enhancing process works, or at least how it could and should work. No business can survive longer term without a slick and properly functioning marketing and sales function. From the strategic marketing and PR to sales processes, lead generation, qualification of leads to pursuit, proposal drafting, costing strategies and pricing outcomes etc. Marketing and PR have to be primarily focussed upon the positioning of your organisation so as to be more successful and effective in its business development strategies. Both functions can therefore only be successful and measureable if indeed they are aligned to each other and your strategy, and lead to higher sales, volumes and margins. If they don’t, then they rapidly become overheads!
Once a sale has been made (order received or contract signed) a great company will then move into the Account Management function to harvest the effort already invested and nurture the gained client’s trust and realise more value for both. Account Management is a basic function not often well understood and yet is critical to a successful organisation.
Some of the things we can assist with are, for example:
- marketing strategies and plans
- Public relations (PR) plans
- Advertising campaigns
- Event planning and management
- Lead generation and qualification
- Digital marketing campaigns
- Social media presence
- Sales process review
- Review and update processes to respond to tenders
- Review product and market segmentation
- Value proposition definition
- Optimise costing calculation accuracy and pricing strategies
- Advise or lead key negotiations
- Sales strategy, cold calling, tele-sales and negotiation coaching and advisory
- Sales management techniques and methodologies
- Win/Loss reviews
- Account Management principles and coaching, recommendations
- Elevator pitches (articulation & coaching)
- Business development team, approach and processes evaluation
- Closing techniques
- Tender processes
- Strategic account management
- Customer satisfaction measurement and enhancement
- C-level relationship matrix and management
No business can become or remain successful without effective selling and attracting the right new customers at the correct price-point. Equally, once new customers have been secured, the best customers are existing ones and specialised strategies and techniques exist to assist companies in not only retaining such valuable customers but to achieve deeper penetration of those customers by up- and cross-selling techniques and margin management. But it all starts with smart account management and monitoring and managing the relationships with the customer at multiple organisational and hierarchical levels. These skills are applicable to any customer, regardless of their size, industry or complexity. The generic strategies are the same. The Interventionists are best placed to evaluate and intervene with corrective measures and ongoing coaching to teach the right behaviours to your sales and marketing teams to optimise return on investment into those teams.
Business intervention methods, target the area of weakness in your company. Whether the company is in a downward spiral and needs to be saved, or already successful and trying to reach the next level, understanding how to implement appropriate business intervention strategies can help make the effort successful. We do our work in any area of your business where our help is most needed and we can have a measurable and immediate impact.
An outsider is often better placed to cut through the sometimes emotional implications and can take a more objective view on alternatives available. Ultimately we would never take the final decision on how to proceed. That remains strictly within your domain. But when you feel you need help, and cannot afford the sometimes convoluted and theoretical processes (death by paper and PowerPoint!) of traditional advisors, such as business rescue practitioners, consultants, auditors, lawyers etc. our Interventionists team can assist and get to the answers much quicker and cheaper than anybody else can.
Our services and expertise are transportable across most industry segments, but we have pertinent people on the team with backgrounds in financial services, IT, telecommunications, retail, manufacturing, property, etc. Don’t be shy asking – we will honestly tell you early on if we are unable to help you.
Our network of available skills is wide and flexible with literally a combined hundreds of years’ experience in executive and non-executive capacities and roles across almost all industries you can imagine. And the academic backgrounds are equally impressive with several diplomas, degrees and even a few PHD’s! However, The Interventionists do not employ these people on a permanent basis. That would be unaffordable. That is why we refer to our “network of resources”. We call on this network for each challenge we are presented with, so that The Interventionists can identify the correct indivuals or company, on a case by case basis, to come and assist with the task at hand. Sometimes that may be a single person, sometimes a combination of several. The Interventionists will select and advise and introduce, but ultimately contract and ensure the collective delivers on our promise to you and the desired objectives. It is this virtual operating model through contracted resources for specific tasks that makes us so compellingly competent, always able to deliver and, importantly for you the customer, remain affordable.
|Back||Back to top|